The real value of good customer service
>> Monday, 5 November 2012
‘We give exceptional customer service’ is a boast that has been taken up and rolled out as a mantra by a whole host of different organisations. But how many of them actually understand what real customer service is? If you think about it, providing customers with a first class service should really be taken as read. But too many businesses are very happy to treat the customer with understanding and respect before they actually purchase, but far too few of them continue with that courtesy once they have the money safely in the bank!
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